'Ethical Marketing Essay\r'

'Ethical market refers to the marketing of products and serve that adhere to principles of honesty and social responsibility. largely the projection of beneficial qualities of products and services ar utilised in marketing to greet to the needs of and wants of guests. (Pride and Ferrell, 2000) The needs of customers however may represent an adherence to certain ethical or social assesss that go beyond a mere biological need.\r\nWhile ethical marketing does non loose sight of the core value of appealing to the needs of customers, it projects social goods and set exchangeable human rights, animal rights, join(a) trade for evolution countries, child push back and the environment as central to its dodge to win customers. The soundbox Shop for illustration is noted for its insistence on not using animals for testing its cosmetic products. (Dennis, Neck, & group A; Goldsby,1998) Thus though legally the use of animals for cosmetic testing is not prohibited, Body Shop see ks to appeal to the conscience of customers and by so doing achieve a customer loyalty base for its products.\r\nAnother great(p) ex axerophtholle of the use of ethical marketing is the fair trade logo employ to market products that have been sourced from developing countries. (Tiu, Wright, & Heaton, 2006) The extend of fair trade has incur a pertinent ethical issue in international trade, thus marketing products with the fair trade logo serves to target the producer’s conscientiousness slightly helping myopic producers in developing countries.\r\nConsumers who are eager to help poor farmers in developing countries are plane willing to pay a high price for a product with the fair trade logo. Issues of protection of the environment alike play very important roles in ethical marketing. Companies who contribute to forestation projects in places like the Amazon are eager to indicate their contribution to such projects when marketing their products.\r\n'