Marketing Mix for Beats by Dr. Dre Essay

MARKETING MIXA. merchandise Dr. Dre defeat is a company that creates high-end quality headphones. Its products each(prenominal)ow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target commercialize isTeens the youth with allowances to spend on the a la mode(p) gadgets. The Generation Y, the people under this category atomic number 18 those who are all about whats new, trendy, and value brand names.Tag-line People arent earshot all the music Dr. Dre Products areHeadphonesEarphonesSpeakers Special Products founded inHTC Phones ( Its constitutional audio system Dr. circles Earphones) HP Laptops ( Audio of PCs and Monitors)Chrysler Cars (Car audio system)-CompetitorsJay-Z in partnership with Skull Candy for RocNations Aviator headphones. Ludacris in partnership with Signeo for head by Ludacris50cent in partnership with SMS for SYNC/ SMA Audio 50B. hurt Products ranges from $199 $699. Its top-e nd pricing are determined from the quality materials apply for the finale product accompanied by a refined packaging. Beats used asimilar monetary value strategy of APPLES withprice skimming wherein they set the price of the product high upon entering the market before competitors show up.C. PLACE They manufacture their products - send to officially selected distributors per press out/Country - send to official retailers of State/Country.12 Verified retailers of Dr. Dre Beats in PhilippinesAbensonAmbassadorAstroplusAutomatic CenterCebu Circuit Citydigital HubGadgets in StylePowerMac CenterSavers Digital Hub instrument DepotSM Appliance, Inc.Switch Products can to a fault be bought from Dr. Dre Beats official web-site and web-sites of official retailers.D. PROMOTION Beats by Dr. Dre has turn out their effective promotion by advertisements in commercials, music videos, and the world dewy-eyed web media (Facebook, Twitter, Tumblr, etc.) endorsements from popular celebrities, ico nic musicians, and even athletes. From their successful promotions Beats are branded not just as quality headphones but also as fashion accessories.E. PEOPLE The foundersDr. Dre renowned modern music artist. open up Lovine- famous producer of artists.Luke Wood- know as a musician, producer, and songwriter. People stinkerMonster Cable Sound Technology- audio company who are known for producing quality but overpriced HDMI cables. Robert Brunner former design executive for Apple.F. work onWhat can be found in Beats by Dr. Dres official web-siteCustomer service/ Contact details.Product Manuals.Safe buying Guide (to avoid buying of fraud products).Authorized Retailers (to find stores that licitly sell legit products). on the whole About the Company and the People behind it.All available products.Policies Private and Return Policies.Sourceshttp//ph.beatsbydre.com/support/authorized-retailers,en_PH,pg.html http//business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-a ccessory/ http//ph.beatsbydre.com/on/demandware.store/Sites-beats-Intl-Site/en_PH/Default-Start http//monstercable2011.blogspot.com/