Marketing Research Proposal Sample Essay

Introduction Indian harvest-time juice commercialize is an unorganized and newly developing foodstuff. Only recently this sector is getting to a greater extent organized and attracting more players in the market. Though the unorganized corner break vendors dominate this market, Indian consumers are moving towards branded fruit Juice because of their improvement in health consciousness. Indian fruit Juice market is having a net-worth of 275 crores as of now and increasing at a tempo of 35% to per year.This nurture was conducted to identify the quick market structure, industry trends, existing players and their tatus in the market, growth possibilities and consumer behavior of existing fruit juice consumers. The study was conducted to understand the total market intelligence so that it can take whatever new entrant in this sector in Indian market would get befitted. The study includes two primary and secondary look. old research was conducted across India.Primary research involves collecting information from both consumers and retailers so as to get better understanding about the market. This research report can serve as a guide for any new entrant who wants to enter in this fruit Juice market in India. The report can also serve as a basic industry information resource. (http//www. reportbuyer. com/food_ befuddle/country_overviews_food/ indian_fruit_uice_market. html) Problem statement Which factors influence the consumer buy finale for fruit drinks.Objective * To intend the product attributes influencing purchase decision of fruit drink brands. * To contain the reasons for consuming various fruit drink brands. To determine the most preferred SKU(quantity) in fruit drink category. * To determine the most preferred channel in the fruit drink category. * To determine most preferred fruit drink SCOPE * Study pull up stakes be carried across different areas of Ahmedabad city. * People of different age groups bequeath be considered in the Study. St udy is concentrated on Carbonated and Non-Carbonated fruit drinks.