Advertisement Review essay

English 100 Young and Reckless Commercials bind blend in a major part of our lives today. There atomic number 18 those that stand out when they are viewed and others that do non deserve to be aired. The wetback campana advertisement features an old man and his clique who decide to twitch out of a retirement home and go out for a crazy night as they re-live their younger days. Generally, the advertisement has a take in for sex, escape, esthetic sensation and attention as it targets all come on stems in the society from the young to the old. taco Bell shows us that age is nothing scarcely a number and it is not only young people that can get wild and loose.This particular commercial-grade shows us how a group of senior citizens snuck out of their retirement home let off more or less steam with a crazy night out. The background music for this rebellious evening was perfectly elect the Spanish version of We Are Young, by Fun. The old folks embark on a serial publication of mischievous events that are typically associated with children and young adults. They start by invading someones office and dive into the owners pool, lighting firecrackers on someones front door, go partying in a friendship where they have fun, and one of them ends up with a GOLDBATT tattoo across his back.After a long night of impairment the gang winds up at Taco Bell for some delicious Mexican food. The advertisement is freaky, wherefore catching your attention by sr. folks universe clothe in certain situations that are past their age. In most cases, not every viewer will relate to the age of the characters, solely what is seen in the commercial is enough to attach you to it. This commercial targets all age groups, from the young to the old, but in my opinion it mainly targets teenagers and young adults, around the ages of fifteen to twenty-four.This age group contributes the most to fast food industries, one of them being Taco Bell. By featuring senior citizens in the ad , it adds humor and spiritwashes young adults who want to have the same fun the commercial portrays, then finish the night by eating at Taco Bell. By a small percentage, it also targets people with low income, people who have cars and alcohol users. Taco Bells commercial comes out strongly with the need for escape. This is quite evident, as most of us get by how retirement homes work.Senior citizens are confined in a home with not much to do, but in this ad we assume that the elderly folks could not take it anymore and decided to goldbrick out and have an adventurous and pleasurcapable night one that they would never have experienced at the retirement home. At the end, they are seen eating outside Taco Bell, presumably very early the morning. galore(postnominal) people would also say the commercial has the need for attention. This is evident, as you would not expect a group of senior citizens to sneak out of a retirement home to go do activities that young adults do during the e arly hours of the night.That is why it gets your attention and makes you want to see what happens next and, before you know it, you have already been brainwashed by the tacos the elderly have after a crazy night. withal Taco Bell goes ahead and establishes a need for aesthetic sensations, though not common in this ad, but it is evident. This need is achieved when the featured elderly went to a club and had fun dancing and drinking as the night goes by, experiencing unmingled bliss. The final appeal that this advertisement portrays is the need for sex.This is evident with the scene at the club where an elderly womanhood comes out of the bathroom with a young man who apparently has lipstick marks on his cheek. Also in the club, we see many people making out and the kind of dance that are being danced at the club. Advertising has been around for a long time and ads are used to introduce in the buff products to the market, hoping for better returns. Most of us take ads for granted a s we think that they are not able to influence us, but we are wrong. Advertisers have sat down and worked out strategies on how to manipulate us without us even realizing it.One way they manipulate us is by having ads that appear in the clear in order have an influence. In the article This Is Yours principal On Ads An internal Battle, Maya Cueva talks about how the brain responds to advertisements that we watch on a daily basis. She talks about how kids were watching an ad and how they used to go into a zone where you stop thinking and tho watch, which is exactly what the ad wants. She meets up with Mark Kishiyama, a lab director at NeuroFocus, who shows her how her brain reacts to advertisements in three different ways attention, emotional engagement, and memory.This airfield of how the brain reacts to ads is how advertisers come up with ways to make their ads more effective in a piddling amount of time. With this article and the Taco Bell ad, we see that advertisers capture ou r attention by having featured elderly people in the commercial which captivates the viewer to want to see more, but we are being manipulated and put in the zone where we stop thinking and just watch, thinking that a 30 second ad is fast and that its not going to influence us, but it does.Taco Bell sums up their advertisement with the needs for attention, escape, aesthetic sensation and sex which are all very evident in the commercial. With the inclusion of senior citizens in the ads cast, Taco Bell created a curious environment for viewers who wanted to know what would happen next, because no one would expect to see elderly people doing what teenagers would usually be doing, at their age.In my opinion this ad was well done and am sure it manipulated many other people, not just me. Featuring the elderly partying, having fun, then ending up at Taco Bell for food was the highlight of this ad and, personally would go out and have fun with this posse of senior citizens because they are fun. WORKS CITED 1. Maya , Cueva. This Is Your Brain On Ads An Internal Battle. NPR. N. p. , 14 june 2. Web. .